The Keys to Successful Investments for High-Net-Worth Individuals in France
The 9th edition of the Private Banking Observatory, published by Swiss Life Private Bank, provides an overview of the financial behaviors of France’s wealthiest individuals in the face of a climate marked by economic and political instability.
This edition places a special focus on the impact of national news on savings decisions, with a notable distinction between individuals and business owners.
More Cautious Individuals
In 2024, 88% of affluent French individuals are adopting a more conservative approach to their investments, prioritizing capital preservation over the pursuit of high returns. They favor:
• Stocks (46%, +5 points compared to 2023),
• Rental real estate (43%, down 6 points),
• Euro-denominated funds (30%).
In addition, bonds are gaining popularity (+10 points), while interest in cryptocurrencies is declining (14%, -4 points). Environmental and social criteria continue to attract less interest than regular income and investment diversification.
Business Leaders: More Risk-Tolerant Investors
Unlike individual investors, 65% of business leaders consider the current economic climate favorable for investing. Their appetite for private equity is particularly strong, with 38% of them investing in it, compared with 23% of private banking clients. They also favor environmentally responsible investments, reflecting an optimistic view of the economy.
Digitalization and Increased Trust in Private Banks
Private banks are seen as essential partners:
• 72% of respondents believe that private banks effectively support businesses—a record high (+8 points).
• 81.5% expect greater transparency and more information about their investments.
Digital services continue to gain popularity, while factors such as the quality of information and the proactiveness of advisors are becoming increasingly important.
Targeted Sector Opportunities
Among the sectors considered most promising by affluent French individuals are:
• New technologies,
• Aerospace and defense,
• Luxury goods.
This edition of the Observatory highlights a contrast between the caution of individual investors and the activism of business leaders, while underscoring the central role of private banks in supporting both groups. While investors seek to safeguard their wealth, interest in strategic investments such as private equity or innovative sectors reflects a measured yet forward-looking confidence.
